A neat article on the rise, rise and rise of product placement – from the Lumière brothers using Lever Brothers’ Sunlight soap in “Washing Day in Switzerland” (1896), to films not out yet. I don’t know about you, but I like knowing how much brands paid ($100,000 to several million dollars) and all about the side deals done. It’s kind of the opposite of glamorous (more ‘cheap and desperate’) when they do appear. More here.

    Leave a Reply